Your press release is just one of hundreds received by journalists every day. Give yourself the best possible chance of getting your news out by following these 10 tips. Before you even start writing a press release work out what your story is.
A press release is also a great tool for sharing your accomplishments with your supporters. A press release is a brief and timely write-up of a compelling news story that is sent to targeted media outlets. The purpose of a press release is to build interest among journalists and publications so that they write about your story.
A press release contains all the information a journalist would need to easily write their own news piece. When should you write a press release? Getting the timing of your press release right is a big deal. That means writing a press release when newsworthy stories take place, such as: Since journalists have to read so many press releases, the industry has a standard format that everyone follows.
This helps journalists quickly learn what they need to know. And the easier you make it for them to understand your story, the more likely it is that they will write about it.
Take a little time to learn about the AP Stylebook rules. The Associated Press sets the standards for journalists and public relations professionals alike. It allows you to speak in the language of the press and be perceived as a professional in the industry. Keep these rules in mind while you write your press release.
Begin your press release with your contact information: Generally, this will be the person who wrote the press release or whoever plans to field media inquiries. This is arguably the most important part of your press release!
Put your most critical and compelling information in that first sentence, or lede. Always write with an objective and balanced tone; journalists will be wary of a press release that sounds too promotional.
Unlike fundraising appeals, your call to action CTA goes in the final paragraph of your press release. Explain what actions readers can take and what to expect next.
These hashtags signal the end of the press release. In this case, plain text will work just fine.Press release writing is definitely not easy.
For this reason, eReleases has pulled together tried and true examples of winning press releases covering various topics that will help to guide writers toward a successful media campaign.
District Court Enters Permanent Injunction to Stop New Jersey and New York Companies and Executives From Distributing Unapproved and Misbranded Drugs.
Use your content and layout to sell your story Use simple, punchy language. Avoid technical jargon and words like stakeholder.
At the top of the press release write "Press release from ‘name of organisation’": the title, with the date caninariojana.com sure your title grabs the reader’s attention.
Sample Press Release FOR IMMEDIATE RELEASE. Contact Name, Organization, Title Contact Phone Number and Email Address ORGANIZATION RECEIVES GRANT FROM COMMUNITY FOUNDATION FOR XXX City, Fla. (DATE) – Organization is pleased to announce it has received a $ XXX grant from the Community Foundation for Palm Beach and Martin Counties.
These funds will support the (program . Find Lifestyle: Health and Fitness press releases and news stories from Press Release. Press Releases for Nonprofits: Information and Sample Releases By. Joanne Fritz, caninariojana.com Guide and Free Press Release Center. Both Content and Format are Crucial.
Press releases are not just for the press any more. They can be posted on your website for all to read.