Web sites, including those used with online advertising And more. What makes you stand out from the competition? People come in contact with advertisements from all types of businesses all the time.
In interpreting Section 5 of the Act, the Commission has determined that a representation, omission or practice is deceptive if it is likely to: In addition, an act or practice is unfair if the injury it causes, or is likely to cause, is: The FTC Act prohibits unfair or deceptive advertising in any medium.
That is, advertising must tell the truth and not mislead consumers. In addition, claims must be substantiated, especially when they concern health, safety, or performance.
The type of evidence may depend on the product, the claims, and what experts believe necessary. If your ad specifies a certain level of support for a claim - "tests show X" - you must have at least that level of support.
Sellers are responsible for claims they make about their products and services. Third parties - such as advertising agencies or website designers and catalog marketers - also may be liable for making or disseminating deceptive representations if they participate in the preparation or distribution of the advertising, or know about the deceptive claims.
Advertising agencies or website designers are responsible for reviewing the information used to substantiate ad claims.
To protect themselves, catalog marketers should ask for material to back up claims rather than repeat what the manufacturer says about the product. In writing ad copy, catalogers should stick to claims that can be supported.
Most important, catalog marketers should trust their instincts when a product sounds too good to be true. Other points to consider: Disclaimers and disclosures must be clear and conspicuous.
That is, consumers must be able to notice, read or hear, and understand the information. Still, a disclaimer or disclosure alone usually is not enough to remedy a false or deceptive claim.
Demonstrations must show how the product will perform under normal use. Refunds must be made to dissatisfied consumers - if you promised to make them. Advertising directed to children raises special issues. Sellers should take special care not to misrepresent a product or its performance when advertising to children.
The paper discusses the factors used to evaluate the clarity and conspicuousness of required disclosures in online ads.
It also discusses how certain FTC rules and guides that use terms like "writing" or "printed" apply to Internet activities and how technologies such as email may be used to comply with certain rules and guides.
But studies show that consumers have very strong concerns about the security and confidentiality of their personal information in the online marketplace. Many consumers also report being wary of engaging in online commerce, in part because they fear that their personal information can be misused.
A Report to Congress.The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio.
a lease advertisement for an automobile that promotes "$0 Down" may be misleading if significant and undisclosed charges are due at lease signing. These consumer concerns present an opportunity .
It Pays to Advertise.
No matter how wonderful your company’s product or service is, if you don’t advertise, nobody will know about it. The goal of any advertising program should be to cost-effectively reach the largest audience possible and attract new customers.
“The most effective online advertising is one that is the most targeted.” you can participate in social networking sites for internet marketers like this one.
Just Found New Advertisement February 2, at pm. Kenneth. Internet advertising is always the best approach. It is a cost effective and quick as compared to television advertising. Being an entrepreneur, i would like to advice you to choose an internet advertising for your business promotion or product selling.
I am sure you have seen thousands upon thousands of Internet ads for anything and everything. Of course you have more than likely seen your share of terrible Internet ads and the really good ones.
The language they use can be very effective ad copy for internet advertisements. Know the Territory There are a lot of places to buy ads, with each site having its own strengths and weaknesses.